The Brief
CSM Pale Ale is given a brand referesh annually.
It is a unique brew by Hammerton for the platform bar
at Central Saint Martins, UAL.

The task was to create a beer can label that embodies
the spirit of the university and/or resonates with students
and staff at the institution.

Original proposal for 2020 Rebrand:

Creative Revisit:
(Teaching myself skills in Cinema 4D)
Inspired by a tromp l’oeil 2D to 3D sketch aesthetic.